Directions

La Riche Directions Semi-Permanent Conditioning Hair Dye Colour - Deep Purple

£6.07
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Semi Permanent
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La Riche Directions Semi-Permanent Hair Dye Colour - Deep Purple


La Riche Directions Semi-Permanent Hair Dye in Deep Purple offers a stunning and bold hair color for those looking to make a statement. This vibrant shade delivers an intense and deep purple hue, perfect for adding a pop of color to your look. Ideal for creative and adventurous individuals, this dye not only provides rich color but also conditions the hair.

Key Features:

  • Vibrant Color: Offers a deep, semi-permanent purple color that lasts between 4-8 weeks, depending on hair type and care routine.
  • Conditioning Formula: Enriched with conditioning agents to nourish and protect hair during the coloring process.
  • Ammonia-Free: Free from harsh chemicals such as ammonia and peroxide, ensuring it's gentle on the hair and scalp.
  • Ready to Use: Comes in a pre-mixed formula that can be applied directly to the hair without the need for additional mixing.
  • Vegan & Cruelty-Free: Contains vegan-friendly ingredients and is not tested on animals.
  • Best for Pre-Lightened Hair: Achieves the most vibrant results on pre-lightened or blonde hair, though it can also enhance darker hair with subtle purple tones.

Detailed Benefits:

  • Gentle on Hair: The absence of ammonia and peroxide makes this dye less damaging, making it suitable for regular use.
  • Easy Application: The creamy consistency ensures smooth and even application for consistent color results.
  • Customizable Color: Mix with other La Riche Directions shades to create unique colors, or dilute with conditioner for softer pastel tones.
  • Temporary Change: Perfect for those who love to experiment with their hair color without the commitment of permanent dye.
  • Enhanced Shine: Leaves hair with a glossy, vibrant finish.

How to Use:

  1. Preparation: Shampoo your hair with a pH-balanced shampoo and towel dry. For best results, apply to pre-lightened or bleached hair.
  2. Application: Apply the dye evenly to your hair using a tint brush, ensuring full coverage from roots to ends.
  3. Processing Time: Leave the dye on for 15-30 minutes. For more intense color, you can leave it on longer.
  4. Rinse: Rinse your hair thoroughly with warm water until the water runs clear. Avoid shampooing immediately after rinsing.
  5. Condition: Apply a conditioner to your hair to lock in the color and add extra shine.
  6. Styling: Style your hair as desired.


We value your feedback and strive to provide the best products and services. If you have enjoyed using La Riche Directions Semi-Permanent Hair Dye in Deep Purple, we would love to hear from you. Your positive feedback helps us to continue improving and delivering top-quality products.

Please take a moment to leave a review and share your experience. Your support and feedback are greatly appreciated!

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