Directions

La Riche Directions Semi-Permanent Conditioning Hair Dye Colour - Pillarbox Red

£6.07
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Semi Permanent
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La Riche Directions Semi-Permanent Conditioning Hair Dye - Pillarbox Red

La Riche Directions Semi-Permanent Conditioning Hair Dye in Pillarbox Red offers a bold, vibrant red hue that makes a powerful statement. This intense shade delivers a rich, eye-catching color that is perfect for those who want to stand out. Formulated with conditioning properties, this dye not only provides vivid color but also keeps your hair soft, smooth, and healthy-looking. Suitable for pre-lightened or naturally light hair, Pillarbox Red ensures a striking and consistent finish.

Key Features:

  • Vibrant Red Shade: Pillarbox Red provides a bold and striking color for a standout look.
  • Semi-Permanent Formula: Offers beautiful color that gradually fades over time, allowing for easy maintenance and minimal commitment.
  • Conditioning Properties: Enriched with conditioning agents to ensure your hair remains soft, smooth, and vibrant.
  • Easy Application: Simple to use at home for professional-quality results without the need for a salon visit.
  • Mixable Shades: Can be blended with other Directions colors to create custom shades and unique color effects.
  • Cruelty-Free: Produced without animal testing, making it an ethical choice for conscientious consumers.

Detailed Benefits:

  • Intense Red Color: Achieve a striking, bold look with Pillarbox Red, perfect for making a statement.
  • Gentle Ingredients: Free from harsh chemicals like ammonia and peroxide, minimizing the risk of damage to your hair and scalp.
  • Versatile for All Hair Types: Suitable for various hair textures, from straight to curly, delivering even color across different hair types.
  • Fade-Resistant: Although semi-permanent, the color retains its vibrancy for weeks, fading gradually for a natural look.
  • Low Maintenance: Refresh your color as needed to maintain its vivid hue with minimal effort.
  • Styling Versatility: Complements various hairstyles and fashion choices, allowing for diverse and dramatic looks.

How to Use:

  1. Preparation: Wash your hair with a clarifying shampoo to remove any buildup and towel-dry thoroughly.
  2. Application: Apply Pillarbox Red dye evenly to clean, damp hair, using gloves to protect your hands.
  3. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of color desired.
  4. Rinsing: Rinse your hair thoroughly with cool water until the water runs clear.
  5. Conditioning: Use a color-safe conditioner to lock in moisture and enhance the shine of your hair.
  6. Styling: Style your hair as usual to showcase your bold Pillarbox Red color.


We value your feedback and strive to provide the best products and services. If you have enjoyed using La Riche Directions Semi-Permanent Conditioning Hair Dye in Pillarbox Red, we would love to hear from you. Your positive feedback helps us to continue improving and delivering top-quality products.

Please take a moment to leave a review and share your experience. Your support and feedback are greatly appreciated!

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