Directions

La Riche Directions Semi-Permanent Conditioning Hair Dye Colour - Poppy Red

£6.09
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Semi Permanent
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La Riche Directions Semi-Permanent Conditioning Hair Dye - Poppy Red

La Riche Directions Semi-Permanent Conditioning Hair Dye in Poppy Red offers a vibrant and fiery hue that commands attention. This bold shade delivers intense color saturation with a rich red tone, perfect for making a statement or adding a pop of color to your look. Formulated with conditioning properties, this dye not only provides stunning color but also ensures your hair remains soft, smooth, and nourished. Ideal for pre-lightened or naturally light hair, Poppy Red offers long-lasting and vivid results.

Key Features:

  • Vibrant Red Shade: Poppy Red provides a striking and fiery red color for a bold and dynamic appearance.
  • Semi-Permanent Formula: Offers vibrant color that gradually fades over time, allowing for easy maintenance and minimal commitment.
  • Conditioning Benefits: Enriched with conditioning agents to keep your hair healthy, soft, and nourished, even after coloring.
  • Simple Application: Easy-to-use at home for professional-quality results without the need for a salon visit.
  • Mixable Shades: Can be mixed with other Directions colors to create custom shades and unique color combinations.
  • Cruelty-Free: Produced without animal testing, ensuring an ethical choice for conscientious consumers.

Detailed Benefits:

  • Intense Red Color: Achieve a bold and attention-grabbing look with Poppy Red, ideal for those who want to make a statement.
  • Gentle Formulation: Free from harsh chemicals like ammonia and peroxide, minimizing the risk of damage to your hair and scalp.
  • Suitable for All Hair Types: Works well on various hair textures, ensuring even color distribution across different hair types.
  • Fade-Resistant: While semi-permanent, the color maintains its vibrancy for weeks, gradually fading for a natural appearance.
  • Low Maintenance: Easily refresh your color as needed to maintain its vivid hue with minimal effort.
  • Versatile Styling: Complements a variety of hairstyles and fashion choices, allowing for versatile and dramatic looks.

How to Use:

  1. Preparation: Wash your hair with a clarifying shampoo to remove any buildup and towel-dry thoroughly.
  2. Application: Apply Poppy Red dye evenly to clean, damp hair, using gloves to protect your hands.
  3. Processing Time: Leave the dye on for 15-30 minutes, depending on the desired intensity of color.
  4. Rinsing: Rinse your hair thoroughly with cool water until the water runs clear.
  5. Conditioning: Use a color-safe conditioner to lock in moisture and enhance the shine of your hair.
  6. Styling: Style your hair as usual to showcase your bold Poppy Red color.


We value your feedback and strive to provide the best products and services. If you have enjoyed using La Riche Directions Semi-Permanent Conditioning Hair Dye in Poppy Red, we would love to hear from you. Your positive feedback helps us to continue improving and delivering top-quality products.

Please take a moment to leave a review and share your experience. Your support and feedback are greatly appreciated!

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